Yes, You Can Innovate

‘So, Natalie, what you are saying is that you don’t think we should be investing any more money in this business?’ said a senior leader, a slight smirk on his face. It was the late 1990s and the pre-paid mobile phone was just starting to gain momentum. I was in my late twenties and a junior strategic analyst, in my first proper corporate job. Who was I to say what the future held? I could feel the heat rise in my face as I told my senior managers what I thought. The market was changing fast and we needed to look beyond our phone card competitors to pre-paid mobile offerings and voice-over internet protocol (VoIP), both of which were still emerging ...