Chapter 6. Incentives and Controls: Supporting and Reinforcing Execution

Introduction

The last element of the execution model presented in Chapter 2 is incentive and controls. Both affect strategy execution. Incentives motivate behavior toward ends or actions consistent with desired execution outcomes. Controls provide feedback about performance, reinforce execution methods, provide a “corrective” mechanism, and allow for organizational learning and adaptation.

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The last point about learning and adaptation is especially important. In industries that are becoming increasingly competitive and, in some cases, extremely volatile, learning quickly ...

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