9. Getting Ahead of the Change Curve
Leading strategic change is not just about leading big and important changes, but it is also about leading change that helps create and sustain competitive advantage. This requires not only understanding the three barriers to successful change, but also appreciating three fundamental types of change—anticipatory, reactive, and crisis.
Anticipatory change is just that—anticipating the strategic need for change rather than waiting for it to show up at your front door. In other words, anticipatory change demands that we look beyond the horizon or around the corner to see in advance what change might be needed. It means seeing clues and cues that hint at what is to come and interpreting them into ideas of change ...
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