3. Begin with Trust

Kendall: “I can trust you, right?”

Stewy: “No.”

Kendall: “Sure. But on money stuff, I can trust you?”

Stewy: “No.”

—Kendall Roy and Stewy Hosseini, Season 1, episode 6

Trust is the basis for almost everything we do. It’s the foundation on which our laws and contracts are built. It’s the reason we’re willing to exchange our hard-earned paychecks for goods and services, to pledge our lives to another person in marriage, and to cast a ballot for someone who will represent our interests. And, of course, trust on Succession is as rare as the Roys’ flying coach.

Frances Frei and Anne Morriss describe three main drivers of trust for leaders: authenticity, logic, and empathy. When trust is broken, it’s usually due to a breakdown ...

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