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You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Mattson, David Sandler

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In the first chapter of this book, I told you how you can conquer professional selling.

“You need to learn a system,” I wrote. “You need to master techniques, but not traditional sales techniques. You need to be nurtured, and supported, not for a day or two but for months, if not years.”

Throughout the balance of this book, I explained the Sandler Selling System, a nontraditional approach to professional selling currently used by thousands of successful practitioners.

I also demonstrated the techniques that we’ve created at our company. The proper use of these techniques makes the Sandler Selling System effective and fun!

Most important of all, the techniques will get you to the bank more often.

Furthermore, I urged you to practice the techniques. ...

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