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You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Mattson, David Sandler

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No matter what business you’re in, or which profession you practice, if you need to sell something to make a living, or if you rely on others to sell for you, I’ve got something important to tell you: You can’t teach a kid to ride a bike at a seminar!

If you’re interested in learning a proven system of professional selling, one that will help you feel good about saying that you sell for a living, and one that will teach you how not to sacrifice your self-esteem and dignity in front of a prospect, I guarantee you that you’ll benefit from reading You Can’t Teach a Kid to Ride a Bike at a Seminar. I am convinced that the material in this book will help you. But if you read it and decide that I’m wrong, simply call to tell us, and we’ll buy the book ...

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