O'Reilly logo

You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Mattson, David Sandler

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

I was 36 years old and on “easy street” when I lost a job that should have lasted all of my life. It was, after all, my family’s business, and I had inherited it at the age of 27. But suddenly, on a Friday afternoon in March 1967, with a family, two company cars, a country club membership, a boat, a mortgage, and no money in the bank, I lost a proxy fight with my business partner, and I was out of a job.

It was the most frightening experience of my life. I had never been without a paycheck.

My father had made a business selling snacks: cookies, crackers, potato chips, and pretzels. As a youngster, I spent my summers working in the business, but I didn’t go to work full-time until I returned from the Korean War in 1953. I started as a route driver ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required