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You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Mattson, David Sandler

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Like any other submarine, the Sandler Submarine is powered by fuel, or in this case, techniques. Before I explain each step of the Sandler Selling System to you, I want to share with you several techniques that you can use to gracefully move through each compartment of the submarine. These techniques have been developed by Sandler Training, and to succeed with the Sandler Selling System, it will be important to learn these techniques, experiment with them, and practice them. When you master the techniques, and you pay attention to the details that follow, you’re going to have fun with your sales career. And then, you’re going to make more money than you ever thought was possible!

The next three chapters are devoted to techniques. To begin, let ...

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