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You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Mattson, David Sandler

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Praise for the Sandler Selling System

“I went to a meeting with a former client with whom we were doing zero business, and I walked out the door with $13,000 worth of orders. Deciding to implement Sandler as a communication style in our company is probably the single best decision I’ve ever made.”

           —Jeff Tempone, CEO, East Coast Refrigeration

“We were at a turning point, getting ready to sell the company. What we learned from Sandler transformed our entire organization. We went from ‘winging it’ to creating a series of measurable processes that worked. After we signed on with Sandler, we started figuring out how much it cost us to do business with each customer, and that helped us to make better business decisions. The Sandler approach ...

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