19 ChapterYour Action Plan for Continued Success

Any idea is useless unless put into action. We have found that many of the professionals we work with are excellent at the large-scale, impactful aspects of their positions but do not take care of their overall reputations. They do not know how to put a book like this into action.

Here is a specific action plan to keep you on track:

1. Write down one to three specific career goals you have at the moment. For instance, a promotion, a sales goal, a client relationship goal, or a collaboration goal.

2. Write down the key stakeholders who are relevant to your specific goal and what their hot buttons are regarding what they expect from you. For example:


My goal is to be perceived as an important ...

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