August 2015
Beginner to intermediate
226 pages
7h 11m
English
Content preview from You: For Sale
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Chapter 3
Supermarkets and Data Brokers
Abstract
This chapter discusses how supermarkets gather data from their customers, and how they use it, together with other data brought in from marketing partners, to profile and target customers. It goes on to examine the data brokerage industry, how it collects vast quantities of personal data, and offers it for sale without any form of permission from the individuals whose data they are profiting from.
Keywords
Privacy
data
Acxiom
Supermarket
Tesco
Sainsbury’s
Boots
Smith’s
Kroger
Safeway
Obama
law
marketing
The Snowden revelations sparked a fierce global debate, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.