Author’s Note

As a journalist I’m lucky enough to be able to spend time with some very well-informed and interesting people. I recently had lunch with a group of senior technology leaders from various well-known brands across several industries, and soon enough the conversation turned to privacy.

The prevailing view in the group seemed to be one of irritation at what some of them clearly saw as a meddlesome community of privacy advocates, who, in their opinion, were always on the lookout for things to be offended by. ‘So what if someone takes your data, no one really cares,’ was one comment, with which some in the group seemed to agree.

This is concerning, and is one of the reasons I decided to write this book. I can see the perspective of some ...

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