5 Big MistakeNot Connecting and Building Relationships
The most important single ingredient in the formula of success is knowing how to get along with people.
—Theodore Roosevelt
This chapter addresses two topics: the personal and emotional connections we make with others and how we network to build connections. These topics are tied together very closely.
“I know that I wronged you on the way up, but I’m much nicer now that I’m here.”
Companies spend billions of dollars on marketing and public relations in order to build trust and likeability of their brand or product. Similarly, millions of people go to networking groups to establish connections ...
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