January 2013
Intermediate to advanced
360 pages
9h 58m
English
book
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
by Chris Goward
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Chapter 12
Analyze Your Test Results
It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.
—Sherlock Holmes
In 2005, the people of Italy were presented with a unique statistics opportunity. The number 53 had not been drawn in the national lottery for the preceding two years. This became the talk of the country, with many strategizing the best way to take advantage of it. It became clear to many people that 53 had an increasing chance of being drawn as each week passed.
Many Italians bet huge sums on the number 53. As The Guardian reported:
In a frenzy that even lottery-mad Italy has rarely seen, some 53 addicts ran up debts, went bankrupt, and lost their ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.