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You Win in the Locker Room First: The 7 C's to Build a Winning Team in Business, Sports, and Life

Book Description

NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4–12 record and the franchise had never before achieved back-to-back winning seasons. Under Smith's leadership, the Falcons earned an 11–5 record in his first season and would go on to become perennial playoff and Super Bowl contenders earning Smith AP Coach of year in 2008 and voted Coach of Year by his peers in 2008, 2010 and 2012.

You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon—consultant to numerous college and professional teams—to explore the seven powerful principles that any business, school, organization, or sports team can adopt to revitalize their organization.

Step by step, the authors outline a strategy for building a thriving organization and provide a practical framework that give leaders the tools they need to create a great culture, lead with the right mindset, create strong relationships, improve teamwork, execute at a higher level, and avoid the pitfalls that sabotage far too many leaders and organizations.

In addition to sharing what went right with the Falcons, Smith also transparently shares what went wrong his last two seasons and provides invaluable lessons leaders can take away from his victories, success, failures and mistakes.

Whether it's an executive leadership team of a Fortune 500 company, a sports team, an emergency room team, military team, or a school team successful leaders coach their team and develop, mentor, encourage, and guide them. This not only improves the team, it improves the leaders and their relationships, connections, and organization.

You Win in the Locker Room First offers a rare behind-the-scenes look at one of the most pressure packed leadership jobs on the planet and what leaders can learn from these experiences in order to build their own winning team.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Introduction
  6. Chapter 1: Culture
    1. Create a Winning Culture
    2. Build Your Culture Up and Down
    3. Everyone Creates Your Culture
    4. X's and O's Are Overrated
    5. Sustained Culture = Sustained Success
    6. Know What You Stand For
    7. Process and Milestones
    8. Focus on the Root, Not the Fruit
    9. You Have to Fight for Your Culture and Team
  7. Chapter 2: Contagious
    1. Germ or Vitamin C?
    2. Contagious with a Vision and Mission
    3. Contagious with Your Belief
    4. Contagious with a Positive Attitude
    5. Contagious Leaders in the Locker Room
    6. No Energy Vampires Allowed
    7. The No Complaining Rule
  8. Chapter 3: Consistent
    1. Consistency Wins the Locker Room
    2. Consistency Wins in the Long Run
    3. It's Not Okay to Be Moody
    4. Be Consistent in Your Desire to Be Great
    5. Complacency Is a Disease
    6. Consistently Improving
    7. Humble and Hungry
  9. Chapter 4: Communicate
    1. The Most Important Thing a Coach Can Do
    2. One-on-One Communication
    3. Listening Enhances Communication
    4. What's the Temperature Today?
    5. Leading by Walking Around
    6. Communicating the Message
    7. The Power of an Outside Voice
    8. The Enemies of Great Communication
    9. Communication Must Lead to Collaboration
  10. Chapter 5: Connect
    1. Communicating and Collaborating Leads to Connection
    2. Team Beats Talent When Talent Isn't a Team
    3. We Got This
    4. Unplug from Technology and Plug into People
    5. Create a Connected Locker Room
    6. Connect Outside the Locker Room to Be Strong Inside the Locker Room
    7. Stay Connected
  11. Chapter 6: Commitment
    1. Commit if You Want Commitment
    2. Commitment Begins with the Leader
    3. Feeling Is More Powerful than Hearing
    4. Serve to Be Great
    5. Commitment Starts at Home
    6. Commitment Is Spelled T-I-M-E
    7. When You Commit You Make Everyone Better
    8. The Hard Hat
    9. It's Not about You
    10. Lose Your Ego
    11. Commitment Requires Sacrifice
  12. Chapter 7: Care
    1. Caring Is a Strategy
    2. Care More
    3. Create a Culture of Caring
    4. Show You Care
    5. More than a Uniform and Number
    6. Transactional versus Transformational
    7. Love Tough
    8. Discover Your Caring Trademark
    9. When You Care, Your Team Will Care
  13. The Big C
  14. The Other Big C
  15. Beyond the 7 C's
    1. Integrity
    2. Be Passionate, Not Emotional
    3. Create Your Own Style of Leadership
    4. Leadership Is Both Macro and Micro
    5. Lead Your Leaders
    6. Focus on the Process
    7. Forget the Past, Focus on the Fundamentals
    8. LOSS: Learning Opportunity, Stay Strong
    9. Culture Contamination
    10. Don't Focus on Winning Championships; Focus on Developing Champions
    11. The Time Is Now
    12. Looking for Murphy
    13. Pressure, Not Stress
    14. Compete, then Unite
    15. Speaking as One Voice to the Media
    16. Become a Lifelong Learner
    17. Leave Your Legacy
  16. The Action Plan
  17. Put the 7 C's to Work to Enhance Your Culture
  18. Build a Winning Team
  19. Other Books by Jon Gordon
  20. End User License Agreement