Chapter 5. The Challenge Prior to Change: How Brain Science Can Bring Managers and Leaders from Idea to Action Orientation

The fundamental task of all coaching is to provide a context for change. This is true whether the coach is an external coach, an internal coach, the manager acting as coach, or is self-coaching. This context is powerfully dominated by language and emotion. The more tools we have to inform our language and emotion, the better our position to make intelligent coaching decisions. When managers or leaders try to improve things, they have to create the change they want or manage the change that is confronting them. The bottom-line goal is usually to increase pleasure, productivity, or profits, but the process to get to that place ...

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