Chapter 8. Coaching Brain Processes

If you have come this far in the book, then you are well equipped to understand how to manage or coach brain processes. In this chapter you will learn to identify brain processes and then work with them to create effective change in the business environment. Although we have not reached the level of sophistication needed to target identified networks, we can use our understanding of brain systems to institute interventions that create profound change in the business environment. By understanding the brain processes mentioned earlier on, we could construct approaches that will address systemic issues. For example, rather than coaching or managing “frontal networks,” we can coach or manage integrated networks ...

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