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Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships by Michael Brito

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1. Understanding the Social Customer and the Chaotic World We Live In

“Tweetable Moment: Ninety percent of all media consumption, or 4.4 hours a day, happens across phones, tablets, computers, and TVs.

—#nextmediaco

I wake up every day about 6:00 a.m. The first thing I do to start my day is check all the notifications on my phone. I open up the Hootsuite app, refresh it, and check my @mentions, retweets, and direct messages. I also check for any new followers. I then go to Facebook and check if anyone commented on, liked, or shared any of my content. I check my feed, and at times I go on a liking frenzy of my own. Instagram is next, and I normally check to see who friended me and liked and/or commented on any photos in my stream. Sometimes ...

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