Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

2. Defining Social Business Strategy and Planning

“Tweetable Moment: A social business strategy delivers better content, smarter marketing, and more effective customer relationships.”

—#nextmediaco

As you read through the rest of these chapters and ultimately finish this book, it’s important to get a firm understanding of what social business means and how it can be implemented in your company. Whether you work for small firm or large enterprise, many of the frameworks and models can be easily adapted to fit your business needs. You should realize, though, that deploying a social business strategy is never the same in any two companies even if they are similar in size or sell competing products. There are too many variables at stake when considering ...