“Tweetable Moment: Every company is a media company whether they accept it or not. Embrace it like @TeslaMotors did.”
Every company is a media company. This is what Tom Foremski, publisher of tech blog Silicon Valley Watcher, has been saying for years now, probably since 2005 or so. And although I agree in concept, I also agree that most public relations and marketing people, and some lazy media companies still “meddle and produce corporate marketing speak” as Tom wrote in a blog post in 2012. They still don’t get it.
So maybe every company isn’t a media company quite yet. Maybe it’s an unforeseen opportunity that many companies have yet to realize. ...