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Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships by Michael Brito

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3. Establishing a Centralized “Editorial” Social Business Center of Excellence

“Tweetable Moment: Every company is a media company whether they accept it or not. Embrace it like @TeslaMotors did.

—#nextmediaco

Every company is a media company. This is what Tom Foremski, publisher of tech blog Silicon Valley Watcher, has been saying for years now, probably since 2005 or so. And although I agree in concept, I also agree that most public relations and marketing people, and some lazy media companies still “meddle and produce corporate marketing speak” as Tom wrote in a blog post in 2012. They still don’t get it.

So maybe every company isn’t a media company quite yet. Maybe it’s an unforeseen opportunity that many companies have yet to realize. ...

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