4. Empowering Employees, Customers, and Partners to Feed the Content Engine
“Tweetable Moment: Smart marketers will enable employees, customers, and partners to feed the content engine and help tell the brand story.”
If I were a PR guy and shared a press release on Facebook or broadcasted a Tweet announcing a new product or service, chances are you wouldn’t notice. And if you did notice, you probably wouldn’t care. I am a marketer by trade and I have an agenda. I want you to buy my product, click my link, download a whitepaper, Like my status update, and then tell all your friends about it. This is one reason I’m not trusted or credible in the eyes of the consumer.
But what if a random employee does the same? Will he or she get ...