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Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships by Michael Brito

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5. Building Your Social Business Command Center

“Tweetable Moment: Listening to customers and not taking action is worse than not listening to them at all.

—#nextmediaco

There is a scene from the 2002 Matt Damon movie, The Bourne Identity, in which several high-ranking CIA officials at the Pentagon are tracking Jason Bourne’s every move through satellite and GPS and displaying it on several large screens. They basically want him captured or dead before he reaches the media and exposes Operation Treadstone. The room is filled with data scientists and analysts who are updating Bourne’s movements in real-time and passing that information to hired mercenaries who are on the ground hot on his trail.

Of course this is just Hollywood, but scenarios ...

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