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Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships by Michael Brito

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8. Building Your Content Channel Strategy

“Tweetable Moment: Visual Storytelling is critical in how you communicate and tell your brand story but you can’t forget long-form content.

—#nextmediaco

I am a huge fan of Whole Foods Market and shop there weekly. It’s a supermarket chain based in Austin, Texas, with grocery stores all over the U.S. and currently expanding in Canada and the United Kingdom. All of the products sold are natural and organic, and the company has been ranked among the most socially responsible businesses and placed fourth on the U.S. Environmental Protection Agency’s list of Top 25 Green Power Partners.

The shopping experience is amazing, too. Everything you could possibly imagine to fit a healthy lifestyle is sold at Whole ...

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