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Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships by Michael Brito

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10. How Content Governance Will Facilitate Media Company Transformation

“Tweetable Moment: Content governance ensures that there are controls in place so that consistent brand storytelling is told across all channels.

—#nextmediaco

Red Bull is a media company. They produce compelling content because they are creative, they understand their audience, and they have a well-oiled machine that facilitates the content supply chain within their company—from content ideation, to creation, to approval, and finally to distribution. Because of this, Red Bull has built its brand using social media and has been extremely successful at engaging with customers day in and day out and across all the major social networks. This has made it the model that many ...

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