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Your Brand, The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships by Michael Brito

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11. Structuring Your Teams to Become a Content-Driven Organization

“Tweetable Moment: How you align and build your team is one of the most important factors of your content strategy.

—#nextmediaco

There isn’t a right way or wrong way to structure your content organization. Every company is different. Culture, leadership, and business objectives vary and are often dynamic. This usually results in you having to shift roles and responsibilities, the general team structure, or your content strategy to adapt to the current business climate.

The holistic view of this book is that you have to change the way you think, communicate, and operate to transform your brand into a media company. Although this is easy to say or write in a book, it’s much more ...

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