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Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life by Shelley Carson

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Your Mental Comfort Zone

SCENARIO:YOU'VE BEEN CHARGED with coming up with a theme for a fund-raising event for your community organization. Take a moment to determine which of the following strategies will be most helpful for you as you choose an appropriate yet compelling and novel theme:

  1. You scan newspapers and magazines for events to determine which themes have been used by other organizations.
  2. You think of the qualities and characteristics of your organization and consciously, through trial and error, focus in turn on how each of those qualities might be used in a theme.
  3. You absorb information about local events, you go to a party store ...

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