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Tour Your Creative Brain

YOUR BRAIN IS A novelty-seeking machine. It contains mechanisms that promote exploring the environment, learning new information, and synthesizing that new material into original ideas. There is no doubt about it: your brain is built for creativity.

Of course, that's not all your brain is built for. Besides being a factory of creative ideas, your brain is charged with other tasks, such as keeping you alive. Your brain must monitor both the external environment (the world) and the internal environment (your body) for signs of threat and then respond appropriately when threat is detected. That involves interpreting the ...

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