9 
Recognizing Useful Ideas: Accessing the Evaluate Brainset
Good judgment comes from experience, and a lot of that comes from bad judgment.
—ATTRIBUTED TO WILL ROGERS
Not All Ideas Are Good Ideas
YOU HAVE NOW SPENT some time in the absorb, envision, connect, and reason brainsets and you've generated a collection of original and novel ideas that you're really excited about. Now what? Generating novel ideas is essential to the creative process, but knowing how to hone down your collection of bright ideas to those that have a chance of being workable ...
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