Get full access to Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life and 60K+ other titles, with a free 10-day trial of O'Reilly.

There are also live events, courses curated by job role, and more.

Start your free trial

10 Using Emotion Creatively: Accessing the Transform Brainset

Feeling and longing are the motive forces behind all human endeavor and human creations.

—ALBERT EINSTEIN¹

THE TRANSFORM BRAINSET is a state of consciousness in which your attention is occupied by thoughts relating to yourself and your feelings (generally negative feelings).² In past chapters we've looked at ways you can enter brainsets that will allow you to generate creative ideas (the absorb, envision, connect, and reason brainsets), evaluate your ideas (the evaluate brainset), and ...

Get Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Don’t leave empty-handed

Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.

It’s yours, free.

Get it now

Check it out now on O’Reilly

Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.

Start your free trial Become a member now