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Using Emotion Creatively: Accessing the Transform Brainset

Feeling and longing are the motive forces behind all human endeavor and human creations.

ALBERT EINSTEIN1

THE TRANSFORM BRAINSET is a state of consciousness in which your attention is occupied by thoughts relating to yourself and your feelings (generally negative feelings).2 In past chapters we've looked at ways you can enter brainsets that will allow you to generate creative ideas (the absorb, envision, connect, and reason brainsets), evaluate your ideas (the evaluate brainset), and ...

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