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Applying the Brainsets to Real-World Creativity

Happiness lies not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.

FRANKLIN DELANO ROOSEVELT1

AS WE ENTER INTO THE final chapter of our creative journey together, take a minute to think of how far you've come: You started with a mental comfort zone that consisted of a single brainset. Now—even though some of the brainsets may still be more comfortable for you than others—you have an entire toolkit of brain states from which to choose as you engage in the process of creativity and innovation.

Now you won't be as reluctant to step outside of ...

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