7Succeeding as an Entrepreneur
Show up brilliantly. If you’re giving a presentation, save any comments about being unprepared or doing it last minute. Clients also don’t want to hear that what you represent was achieved with childish ease. We want stuff we buy to be sophisticated, simple, and beautiful, made by a talented designer, an artist who put a lot of effort in learning the craft and making it. We want the books we buy to be well researched, the speakers we listen to well prepared, able to teach and entertain.
So often, speakers show up apologetic, they are sorry for their incompetence. They joke about how little time it took them to get ready or how inexperienced they are. They sometimes even add that they’re surprised they got chosen ...
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