Your Creative Career

11Spreading the Word and Developing Your Brand

One of the most valuable steps you can take in your business is starting your email list. Your email subscribers are your asset, people who you can contact, sharing knowledge and letting them know about your products. When you publish a post on social media, your followers may miss it. When you send an email to your subscribers, there’s a greater chance of them seeing it because they can open the email at their convenience. Some email marketers go as far as calling the email list your ATM; I’m just going to say that it’s your biggest marketing asset. There are numerous email collecting services that offer campaign templates, email capture forms, etc. I use ConvertKit, but there’s also MailChimp, ...