Chapter OneFrom B2C to Me2B
![image](/api/v2/epubs/9781118954829/files/images/c01uf001.jpg)
Customer service today gets slammed by customers right and left. While technology offers the promise of highly customized, seamless customer experiences at limitless scale, few companies have fulfilled on that promise. Consumers seem to share the impression that service and sales interactions are getting worse, not better. In many industries, customers are complaining more, with Internet-enabled breadth and speed. To pull a few recent headlines:
Get Your Customer Rules!: Delivering the Me2B Experiences That Today s Customers Demand now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.