Chapter TwoYou Know Me, You Remember Me
Customers today demand to be recognized and known by the companies they do business with, throughout every interaction and every stage in the relationship. Companies that meet this need fulfill the first customer need for Me2B success, which makes all the others possible: You know me and you remember me.
Amazon, a customer experience pioneer, is without a doubt the most high-profile, end-to-end example of a company that knows and remembers its customers—and we don't only think that because Bill was Amazon's ...
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