Chapter SevenYou Surprise Me with Stuff I Can't Imagine
No news travels faster or lasts longer than the story of a creative, well-executed surprise. Consider this one: During the 2013 holiday season, the Canada-based airline WestJet got into the Christmas spirit by offering a Santa video kiosk at a selected airport location. As with all Santas, this one asked children and adults what they wanted for Christmas. What the passengers didn't know was that WestJet was taking careful notes.
When passengers arrived at the baggage claim after their flight, ...
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