Chapter Nine
What Drives Me2B Leaders
In the preceding chapters, we lay out the blueprint for building extraordinary customer experiences that power performance in the Me2B marketplace. Now we'd like to explore why some companies know that their customer rules, and others haven't figured it out yet. By examining the characteristics and underlying impetus of organizations that truly serve the customer, we hope to prepare boards and senior management teams to make the often sweeping strategic changes required to serve customers and compete in today's frenetic marketplace. For start-ups and those contemplating new businesses, these observations ...
Get Your Customer Rules!: Delivering the Me2B Experiences That Today s Customers Demand now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
