Chapter Ten
The Foundations of Me2B Success
If you aspire to meet the seven critical customer needs that companies must fulfill to thrive in the Me2B era, it is fairly straightforward to select which of the four kinds of successful companies yours most resembles. What do you need to do next? This chapter explores what a company needs to build to make the Me2B experience work.
Foundation One: A Customer-Oriented Culture
Companies can't become Me2B Leaders without a strong employee culture that embraces the belief that customer relationships ...
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