Define your brand and understand your values
If you’ve never asked yourself this question before—what do I stand for?—then it might be handy for us to unpack what we mean by beliefs and values before we think about how it affects the start or growth phase of our freelance or start-up journey.
Zoe Hawkins is a coach who trains other coaches. I turned to her to find out more about how she defines beliefs and values. This is what she told me:
We are all driven by our unique values. Values are things that are important to us and need to be met in order to experience fulfilment. Everyone’s values are different and they are shaped by our early experiences and influences in our lives. This can explain why some people ...
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