Tune in to your senses
If I want people to think creatively with me, then I try to encourage them to use all of their senses. Taste and smell are so often left out of our creative thinking for some reason, as we tend to focus on what we see and hear. Leaving out these vital senses can be a huge mistake as they can stimulate feelings of nostalgia, joy, romance, indulgence, pleasure, adventure, warmth or comfort, just to mention a few. If you’re brave, you can even use taste and smell to induce disgust! I remember judging a national award where one winning PR campaign featured edible insects on the menu to promote a pest control business.
Sharing food when I want to connect with people and feel at my most creative ...
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