Leaving the relative safety and security of your day job to set up on your own may be driven by a desire for more freedom, creativity, flexibility and the chance to really realize your potential. For your clients, you’re there to solve a problem for them—their goal is not generally to boost your business, but to boost their own. With that in mind, think about the problem you can solve, and who you want to solve it for.
Research your target audience
For me, immersing myself in the world of the client has always been my chosen way of connecting. If I wanted to understand more about how to sell kung-fu classes or bottles of wine, I’d attend a kung-fu class and a wine fair. Yes these are both real examples, and I had ...
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