I’m writing the book I would have enjoyed reading more than a decade ago when I set up on my own as a PR consultant in London, UK. I’d run teams, managed budgets, been a spokesperson on behalf of eye-watering amounts of investment and worked with intimidatingly high-profile leaders. Unfortunately, that did not equip me for starting and running my own creative operation.
When I worked inside agencies on behalf of household names with big budgets, it felt natural—even easy at times—to negotiate contracts, have tough conversations and develop creative campaigns. Yet, the same things that had felt so natural at a corporate suddenly felt foreign when I had to do them as a freelancer. Now I work daily as a coach, supporting creative freelancers ...
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