Chapter 9. Leading Trips: Guiding Through Permanent Whitewater


The CEO’s job is lonely and getting ever more difficult. When you take it to heart, it becomes your life, not just a job.

 --Andrea Jung, Chairman and CEO, Avon Products

A young physician drafted during the Vietnam War asked his superior to put him in any specialty except orthopedics, a specialty in which he felt potentially dangerously under-skilled. Of course, the colonel assigned him to orthopedics at a base in Tennessee.

One of the first cases was a complicated spiral fracture. The patient’s leg was a mess. The young doctor, the supposed expert, resigned himself only to try his best to honor his professional oath to “do no harm.” Worried, he considered how he might avoid disaster. ...

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