CHAPTER IVThe Art of Communicating Your Leadership Story

Understanding and aligning your leadership story is a foundational part of the equation. How you communicate your story tells as much about you as the story itself. If not told right, at the right opportunity and with the right audience, your leadership story can backfire.

Since your leadership story lives in your actions and the hearts, minds, and perceptions of others, it is important to think about, be aware of, and plan for how you communicate your leadership story. As the title of this section suggests, there is considerable art to communicating your story. There is no single best way.

If we agree that understanding your leadership story is complex and dynamic, telling it is equally ...

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