An entrepreneur can become moderately successful doing the same thing that everyone else does. But if you want to be wildly successful, you have to do what no one else has done.
Craig Perrine is the maverick marketer and the go-to guy in the Internet marketing business for building lists and doing relationship marketing with your lists. Craig has spoken at almost all of the major Internet marketing seminars, including three of mine.
He's the guy your heroes call when they need help, and he's here to help us.
I met with Craig Perrine at his very comfortable house in North Austin to discuss list building and marketing. We went a lot deeper than we had planned, and we basically ended up recording a complete list-building course over the course of a couple of hours.
You can find Craig at
Pat: Okay. Think back. Let's start at the very beginning. This should be very easy for you because you knew me when I knew nothing. When I first started with the mastermind group, I didn't know what an autoresponder was. I knew that a list might be a good thing to have, because that's where your gold is, but I had no clue how to build one.
You're one of the people who has helped me build a fairly respectable-sized list.
Let's go back in time. Let's say I walk in and say, "Craig, I want to build a list. I know nothing. Start me off—help me build a list."
Craig: Well, I think one of the things you've done that's good ...