Chapter 31. "I'D Rather Fail Big Than Live Small"
I just got back from driving through the hill country and listening to Dan Kennedy interview Gene Landrum. As a gold member of Dan Kennedy's mentoring service, I get CDs every few weeks of Dan, or his partner Bill Glazer, interviewing a megasuccessful entrepreneur.
Lundrum gave Dan a delightful interview full of amazing stories taken from his books. And he made me feel like I belonged to a group, which is a feeling I don't get much—even when I'm hanging out with other musicians. You'd be amazed at how many artists and musicians are just sitting around waiting to be discovered while they continue to do the same thing all the other musicians and artists are doing.
Losers, losing by following losers. Not much of a plan, but it's pretty popular.
Until I discovered the Internet marketing world, I felt like the only square peg in a world of round holes. Listening to Dan's interviews makes me realize that I'm actually in good company. I'm a member of a group of entrepreneurs who follow Sam Walton's Rule #1.
Do you know Sam's "Rule #1?" He used it to build the most successful retail business in history. Do you want to know the secret that he used to make Wal-Mart unstoppable?
Keep reading.
His Rule #1 has been my credo all my life, and I've caught a great deal of shit for it; it turns out that Ayn Rand, Thomas Edison, Frank Lloyd Wright, Henry Ford, H. Ross Perot, Donald Trump, Richard Branson, and most of my other heroes had the same credo.
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