Your Small Business Boom: Explosive Ideas to Grow Your Business, Make More Money, and Thrive in a Volatile World

CHAPTER 5

GETTING BIG CLIENTS TO FIND YOU

Brand yourself for the career you want,not the job you have.

—Dan Schawbel, New York Times bestselling author of Promote Yourself

Which person or company would you be more inclined to buy from or work with?

•   Starbucks, or Joe’s Coffee Shed?

•   The Chicago Bulls, or the Albany Platoons?

•   Richard Branson, or Maury Lapinski?

You get the point. Brands that people know have value (or at least perceived value). Generally speaking, when given a choice, most folks will choose to buy from a company that they have heard of over one they have not. Customers prefer brands. As such, if, instead of chasing work, you want work to chase you, it would behoove you to begin to think about your professional brand ...