Your Small Business Boom: Explosive Ideas to Grow Your Business, Make More Money, and Thrive in a Volatile World

CHAPTER 6

CREATE MULTIPLE PROFIT CENTERS

We cannot direct the wind, but we can adjust the sails.

—Dolly Parton

Let’s consider an alternate universe.

Imagine a world where Steve Jobs had a smaller vision and Apple still only made quirky personal computers. No iPhone. No iTunes. No iPad. In this weird world, Ray Kroc never stumbled upon McDonald’s, so that little hamburger stand never did invent the Big Mac, the Filet-O-Fish, or the McRib. In this strange place, Richard Branson never thought any bigger than owning a record store, and that was the only business he and Virgin ever created.

Would they even be Apple and McDonald’s and Virgin?

No, of course not.

If those giant companies had stuck with the one thing that got them started, we probably ...