Your Small Business Boom: Explosive Ideas to Grow Your Business, Make More Money, and Thrive in a Volatile World

CHAPTER 8

CREATING CLICKABLE CONTENT

The worst advice? “Don’t listen to the critics.” I think that you really ought to listen to the critics, because sometimes they’re telling you something is broken that you can fix.

—Stephen King

I want to let you in on a little secret.

The most popular thing I have ever written was a total fluke, and that never ceases to perturb me.

Here’s the deal: I have written a lot, I mean, a heck of a lot. For starters, I have been writing a column a week for USA TODAY for well over 20 years. That is more than 1,250 columns, more than a million words. This is my eighteenth book—let’s call that another 1.5 million words. And that doesn’t even count all of the e-books, articles, white papers, blogs, and other assorted ...