INTRODUCTION
Break on through to the other side!
—Jim Morrison, The Doors
Wow.
No one saw that coming.
To say that the COVID-19 pandemic affected our lives in ways both large and small would be a vast understatement. Businesses shuttered and entrepreneurs shuddered.
While various programs helped and while customers did their best to support their favorite small businesses, it is equally true that nothing really was the same after COVID-19 hit. How could it be? Many small businesses went out of business, others clung on, and yet others boomed. It was an upside-down world.
And as the world returns to normal, it’s evident that the pandemic left behind a changed landscape—physically, emotionally, and economically—and in that change, there is an ...
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