2. Hiring A Designer
Okay, you’re sold on design. Once you’re ready to hire a designer, decide if you need in-house or outside help. You can get good (and bad) design work out of either situation; your circumstances will dictate which is your best bet. Make sure you hire someone you trust and can spend the next few months or years with. Don’t hire anyone you can’t argue with or who’s afraid of arguing with you. The road to good design has a few thorns—they breed character.
WHEN TO GET IN-HOUSE HELP
As I run a design shop that counts on clients hiring outside to stay in business, my next bit of advice may surprise you. If your organization produces anything on a continual basis, regularly communicates online with the public, or has a new product ...
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